Alia Bhatt is to today’s generation what Kareena Kapoor was to our (people who are in their late twenties) generation. A rage amongst fans, Alia Bhatt is everywhere, having starred in some of the best Bollywood movies in the recent past and campaigning for some of the biggest brands. Being the brand ambassador of brands like Garnier Fructis, Maybelline and Hero Motor Corp, she’s made it a habit to be in news.
Objective
- Host a multi city Google Hangout with Alia Bhatt and have her interact live with the audience.
- Spread awareness about the new Color Show nail colors and the Lip Polish range by having Alia quiz her fans on the names of the shades and have an overall fun session with them, sharing make-up and beauty tips.
The objective of the entire campaign was to spread word about Maybelline’s new collections and to increase audience engagement by interacting with them before, during and after the activation by the effective use ofGoogle Hangout.
Execution
The campaign started early on with a contest for fans to send in questions which they would like Alia to answer. The lucky winners would have their questions answered by Alia herself.
