One thing India loves more than its hero’s is its villains. From the stand alone icons like Praan, Ranjit and AmrishPuri to the more recent outings of main stream actors like Rishi Kapoor and Sonu Sood in negative roles. Everybody loves to hate a villain. And why shouldn’t they? They are badass. They get the best dialogues and a lot of screen time.
Bollywood today realizes the importance of its anti-heroes and uses them to the fullest. At the end of the day it is the star cast that makes the news. The star cast is a huge selling point for movies, based on which audiences create an impression about the movie.
One of the movies banking on its unusual star cast to make noise for itself is Ek Villain, which is an action romance film produced by Balaji Motion Pictures and directed by Mohit Suri. After the success of Aashiqui 2, audiences were waiting for the next blockbuster from Mohit Suri.
Objective
The campaign was launched in April 2014 & the movie released on 27th June, 2014 with an objective of making Ek Villain the most talked about movie on social networks and ensure that the audiences are itching to know who the real villain is.
Another objective of the campaign was to create a buzz about the music of the film and ensure that there was enough talk about the unusual star cast across various social networks.
Execution
The campaign was launched and executed through Facebook, Twitter and a stand-alone website.
The campaign was launched on Facebook
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